The Shift Spotlight

Guest schedule page:
The Shift Spotlight Podcast

Shining a light on CEO’s, Business Owners And Entrepreneurs

And, the ups and downs running a business!

Podcast Booking status: OPEN!

The Shift Spotlight Hosts, Ken Paskins & Winter Baserva

The Shift Spotlight

Podcast Hosts,

Ken Paskins & Winter Baserva

The Shift Spotlight 🔦Podcast shines a light on CEOs & Business Owners and their expertise!

Sixty percent of CEO’s learn everything they know about business “on the job” running their own companies. 65% of businesses end up in failure. You’ve achieved what others didn’t. Congratulations! We want to celebrate YOU and your journey on our show.

We’d love to share your authentic stories of change, challenge, and success. We cover a wide range of topics (within 15-25 minutes) like scaling challenges and leadership principles you’ve gained.   

We’re delighted to promote your business to our remarkable and influential network. The Shift Spot audience are visionaries and leaders just like yourself who love networking, growing, scaling, and learning from each other. We’d love to showcase and put a spotlight on your story!

Please watch this quick video first:

Industry Focus:

  • Professional & Business Services

  • Service-Based Businesses

  • Technology

  • Construction & Real Estate-Adjacent Companies

Where You Are Currently:

  • You actively employ at least 2+ full-time managers.

  • You are committed to being a "leader of leaders" and feel investing in your managers and leaders is important to your company's success.

  • Like our audience, you're committed to growth and you realize you don't always have "all the answers."

Who We're Not Looking For:

While we appreciate the vast spectrum of business and professionals, our podcast isn't the right platform for the following:

  • Solopreneurs

  • You DON'T have a leadership team, NOR do you want one. 

  • CEO's who are not willing to authentically share about their growing challenges.

Application to be on The Shift Spotlight:

  • Please check the guest requirements listed above to see if you would be a good fit before applying. Thank you!

  • Assistants & PR Agencies: Please supply the GUEST'S contact information for scheduling/confirmation purposes.

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After application is submitted:

  • Our vetting team will review the application and reach back out to you with instructions to book on the calendar.

  • When the appointment is booked, Winter will share some vital tips (via video) to help you connect with our audience, gain some great exposure, share the questions I'll ask, and hopefully encourage some great connections and customers from our audience.

  • Enjoy the scheduled interview with Winter via Zoom video.

  • We'll produce all the assets, social media posts, and even video clips to promote our appearance. We hope that your appearance leads to great customer and partner opportunities.

Some final tech tips:



We'll be recording on Zoom VIDEO.

We will likely grab a couple 30-60 second video snippets of our chat to promote you to our audience. Try to be well-lit so we can see your smiling face!

Download Zoom (free) here

Please have a quality microphone

ready to go prior to our interview. Gaming headsets and internal laptop microphones are usually very poor quality and will require rescheduling our interview.

Order this on Amazon and you can have it in 2 days. If you would like to do more podcast interviews, this is something you'll want to have.

As a last resort, Apple Airpods and Airpod Pros are typically okay quality.

"Leaders aren't born, they are made..."
- Coach, Vince Lombardi

The Shift Spot © 2024

Atlanta, GA